What is ROYAL?

The idea that led us to develop this architecture was to recall the origins of modern architecture where the figure of William Morris (London, 1834-1896) try to recover the value of craftsmanship to mass production of the revolution industrial.
Founder of the movement Arts and Crafts (Arts and Crafts), proposed a return to the medieval craft but this time on a human scale. Through this company, Morris created a cultural "revival" in Victorian England that was based in the arts and crafts of the Middle Ages as a paradigm of the superiority of man over machine and simultaneously a work that sought greater artistic expression. Taking into account human scale and artisanal love for details, which gave birth to projects timely ROYAL.